BRAND PROTECTION

The impacts of a product recall are all far reaching and all of them are dire and, unfortunately, not readily apparent.  The five most important effects of a recall are;

  • The direct cost of the recall

  • Regulatory sanctions that may be imposed

  • Negative consumer reactions

  • Lost revenues 

  • Reputational damage

Employing individual, unique case traceability can't prevent a product recall, but it can make reacting to it while mitigating the damage done to your and your client's reputation much faster and less expensive.  In too many cases, a product recall needs to cast a very wide net.  Even though only a fraction of the product being recalled is in need of being xxxx, you need to err on the side of safety so a very large part or even the entire product must be removed from your restaurants.

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Now imagine how much easier it would be if after discovering the date of the XXXXXXXXXXX and the line or orchard it was produced from was known >>>>>>>>>>>>>>